Meet the Mod

This project was to redesign our "About the product" page, as part of our goal to revamp the entire site in a way to showcase our unique and evolving product offering in a brighter light and to revitalize brand messaging. The main considerations for this page were that the watch is a unique modular product, we were amassing hundreds of new designs from collaboration partners, and we now offered custom one off prints, so we felt it was necessary to revise the product story.

Role
I developed the new concepts and final responsive layout to hand over to our in-house engineer using primarily hand sketching to sort our ideas and for the 30% mocks, then straight to Photoshop for the 80% and final mocks for both desktop and mobile.
Final Desktop and Mobile layouts that were handed off to developer.
Process
I mapped out the main sections we wanted to create based off internal feedback and the questions we get most often from our customers to make sure we presented the product with absolute clarity on this page. We wanted to answer all the "What" and "Why" questions new customers might have about our product.
Mapping out ideas, hierarchy of information and language.
Exploring different ideas.
Final 30% sketch before jumping into Photoshop for the 80%.
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